Memeticus is built on a simple premise: the most effective way to understand and shape complex environments is to operate with the same tradecraft used by professional intelligence organizations.
Our approach adapts the intelligence cycle—a proven, repeatable method refined over decades of high-stakes decision-making—to the private sector. Instead of geopolitical threats, we analyze narrative terrain. Instead of adversarial states, we track competitors, cultural currents, and emerging ideologies that influence markets, reputations, and behavior.
The result is a closed-loop system for narrative operations: continuously sensing the environment, assessing risks and opportunities, developing informed courses of action, executing with precision, and feeding outcomes back into the system in real time.
Most marketing and communications efforts operate in open loops—campaigns are launched, results are loosely measured, and lessons are rarely institutionalized. Memeticus operates differently.
By applying an intelligence-cycle framework, we replace ad-hoc execution with disciplined iteration. Every action informs the next. Every insight compounds over time. This allows organizations to move faster, respond more coherently under pressure, and maintain narrative alignment across marketing, communications, public affairs, and leadership messaging.